The Challenges Of Wi-Fi Implementation

By on 1st December 2017 in Vidazone News

The Challenges Of WiFi Implementation The speed and connectivity of your IT network architecture can affect the efficiency of your business, impacting on employee productivity, the quality of service delivery and ultimately your reputation. When this network is serviced by WiFi connections, the speed delivered by these connections, in combination with the broadband speed being

Boosting Charity Revenue Using Guest WiFi Technology – Pinnies Cafe (Huntingdon Mencap)

By on 30th November 2017 in Vidazone News

Boosting Charity Revenue Using Guest WiFi Technology – Pinnies Cafe (Huntingdon Mencap) One of our core product sets at Vidazone is linking guest WiFi solutions at physical retail locations with the digital marketing data that these interactions generate. A power tool to help boost charity revenue, one group of organisations we believe this has huge

Retail As A Leisure Activity

By on 30th November 2017 in Vidazone News

Retail As A Leisure Activity The internet has been putting pressure on high streets and out of town retailers to adapt for more than a decade. Staying ahead of the curve and providing value to shoppers is crucial to ensuring that bricks and mortar retail shops can survive. Retail As Leisure Shopping has always had

SMEs & The Digital Transformation Challenge

By on 30th November 2017 in Vidazone News

SMEs & The Digital Transformation Challenge Digital transformation is one of the challenges facing small to medium sized businesses. How to adopt digital technologies within the products and services they offer;  and how to develop the processes that drive them. Regardless of size or industry businesses are having to make decisions on how they react

Could Business Co-Working Inspire Your Next Big Idea?

By on 30th November 2017 in Vidazone News

Could Business Co-Working Inspire Your Next Big Idea? Why is business co-working so important to the current UK economy? There are more than 4.5m people that are registered as self-employed in the U.K and the figure is rising as the economic balance continues to shift as part of the recovery from the 2007 recession. The

Free Café Wi-Fi – Is Yours Running Wild and Out of Control?

By on 9th May 2017 in Vidazone News

Cafe WiFi

 

The usage of free Café Wi-Fi has been getting some bad press recently with the BBC, Guardian focusing on some of the potential negative impacts of providing Wi-Fi without an effective business case and strategy.

These reports talk about the impact of a lack of social interaction a café of device users create, whilst others focus on “Wi-Fi freeloaders” who spend hours using the Wi-Fi and electricity without spending enough money to keep the lights on.

The idea of someone taking up space in your café and only buying a small americano might be frustrating, but most of these issues are due to a lack of restraints or controls put in place by the owner.

The problem is that the only person to be blamed for these abuses are the café owners that have let their free café Wi-Fi run wild and out of control.

Getting Value Offering Free Wi-Fi To Customers

By on 27th February 2017 in Vidazone News

How do you Generate Value Free Wi-Fi has moved from a niche perk to a must have service for many businesses as customers now expect to be able to access the internet from anywhere. In some industries, free Wi-Fi has become a controversial concept, seen as a magnet for moochers and mickey takers that is

Peterborough Biscuit Event WiFi Stats

By on 27th February 2017 in Vidazone News

Big Data from WiFi Analytics On the 8th of February 2017 Vidazone took to the Peterborough Biscuit to exhibit and demonstrate our WiFi marketing platform to local businesses. Reading through this article we hope to offer a small insight in to just how powerful gathering WiFi Stats can be for any organisation. The day was

The Power of an Event App

By on 30th November 2016 in Vidazone News

Could Your App Be The Key To A Successful Public Event?

Whether it be a small village fete or a large scale festival, running an event requires a great deal of planning, organising and marketing to be successful.
One way that businesses and organisations can improve the experience of the event, for those that attend, is by designing and producing an app tailored to the event.
This app will be branded to the organisation and its content created specifically for the event depending on the different aspects at work. The app can be used to engage with those that are coming.

This can include giving them access to the event schedule as well as useful information for planning the event such as travel and accommodation information.
Importantly from a marketing perspective, the app can be used in a number of different ways. The app can be used to showcase event sponsors, giving them better exposure to attendees; as well as to send notifications and encourage attendees to share information about the event. The act of sharing widens the exposure to attendees’ friends and family via online routes such as social media; improving the marketing reach.