Cafe WiFi

 

The usage of free Café Wi-Fi has been getting some bad press recently with the BBC, Guardian focusing on some of the potential negative impacts of providing Wi-Fi without an effective business case and strategy.

These reports talk about the impact of a lack of social interaction a café of device users create, whilst others focus on “Wi-Fi freeloaders” who spend hours using the Wi-Fi and electricity without spending enough money to keep the lights on.

The idea of someone taking up space in your café and only buying a small americano might be frustrating, but most of these issues are due to a lack of restraints or controls put in place by the owner.

The problem is that the only person to be blamed for these abuses are the café owners that have let their free café Wi-Fi run wild and out of control.

Getting Your Café Wi-Fi Under Control

The good news is that these concerns can be easily managed.

Consumers may see Wi-Fi as a right and not a privilege but systems can be put in place to give loyal and respectful access whilst promoting social interaction and making “Wifi-Freeloaders” pay their way to get access.

Public Wi-Fi solutions like the ones we provide are designed to let the café owner take back control; rather than a central password every user has their own easy to set up account, which can be used to monitor and control their access.

An End to Freeloaders

The good news is that these concerns can be easily managed.

Consumers may see Wi-Fi as a right and not a privilege but systems can be put in place to give loyal and respectful access whilst promoting social interaction and making “Wifi-Freeloaders” pay their way to get access.

Public Wi-Fi solutions like the ones we provide are designed to let the café owner take back control; rather than a central password every user has their own easy to set up account, which can be used to monitor and control their access.

Capture Data

This solution also allows you to find out more about your customers and passing trade. Tracking the amount of people that go passed and allowing you to use email marketing and social media to run promotions and special offers to those who have used the Wi-Fi enticing them back in to repeat custom.

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